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Living inside a work of art:
Marketing Frank Gehry’s residential skyscraper
Geto & de Milly has played a key role in marketing New York by Gehry at Eight Spruce Street, the iconic 76-story residential tower in Lower Manhattan designed by Frank Gehry. Our successful advertising and public relations strategy has generated remarkable interest; the 899 luxury apartments continue to rent at an extraordinary pace.
With Geto & de Milly spearheading media relations, New York by Gehry has been lauded by critics and enthusiastically embraced by thought leaders at the vanguard of architecture, design and real estate. We produced high-profile celebrity events in connection with the building’s groundbreaking, topping-out and opening. Press coverage has included glowing reviews in The New Yorker and The New York Times, major real estate stories in The New York Times and The Wall Street Journal, marquee spreads in New York magazine and Time Out New York, features on NBC Today and CNN and design spotlights in magazines like Architectural Record, Icon and Time Out.
We crafted a strong government and community relations program to keep local elected officials and community leaders informed about construction milestones and to address any concerns before they escalated into obstacles for the project.