The Albert & Mary Lasker Foundation /
The Mary Woodard Lasker Charitable Trust

  1. The Albert & Mary Lasker Foundation / The Mary Woodward Lasker Charitable Trust

Heightening the worldwide prestige of “America’s Nobels”

The Lasker Foundation engaged Geto & de Milly to increase international visibility for The Lasker Awards for Medical Research, widely regarded as “America’s Nobels.” Our multi-year campaign garnered national and international media coverage of the annual prize-winners and their distinguished body of work. This was a particularly challenging assignment in that the Lasker Laureates are selected for their pioneering work in basic medical science research, most of which took place decades ago, as opposed to honoring research scientists currently in the news for recent breakthroughs. Our efforts bolstered the brand of the Lasker Awards and generated outstanding coverage around the world, including prominent articles in The New York Times, The Wall Street Journal (front page), The Boston Globe, The Washington Post, Chicago Tribune, USA Today, and San Francisco Chronicle; in-depth stories in medical research and science-related media; and TV and radio features including a profile for the nationally-broadcast CBS Sunday Morning.